Couture Gallery

Classic Events is an established wedding and event planning business based in New York City, specializing in New York City weddings. Danielle Elder, the founder of the business, was looking for a way to refresh her brand's look, while simultaneously renaming the company to put less emphasis on her name. By swapping the hierarchy of her name and her business name within the brand's logo, and updating the brand mark to reflect the modern but classic flair Danielle is widely known for, Ceci New York successfully repositioned the business to reflect their more established standing in the New York City event planning world!

Initial design concept sketches.

Business card design featuring navy letterpress, silver foil stamping, and a custom logo pattern.

The logo mark knocked out of a circle is perfect for smaller applications where text would be too tiny to read.

Alejandra Poupel is known for her elegant, luxurious events, and needed business cards that embodied that spirit. The front of her business cards keep it classy and professional with taupe letterpress on luxe white paper. We love the bright orange in her brand color palette and decided the back of the card should be this pop of color, with her logo stamped in gold foil on top. The cards were finished with a gold foiled edge.

Her notecard includes her logo in taupe letterpress and a bright orange tinted edge for a pop of color.

Juvelan is a bespoke jewelry brand based in Germany specializing in luxury, handcrafted bridal jewelry. The client came to Ceci New York looking for a brand refresh, as they are currently expanding their line to incorporate everyday pieces along with their bridal-focused offerings. They had created a logo very quickly as they initially launched their brand, and were looking for a new brand that felt more polished and sophisticated! The final mark paired two "J's" representing the brand name, as well as the two company founders, and is evocative of a link in a jewelry chain.

Initial design concept sketches.

Window and store signage for Juvelan.

Dusty blue jewelry boxes featuring Juvelan's logo in gold foil.

Business card design featuring gold foil stamping on luxe white paper for the front, and Juvelan's custom branded pattern (evocative of jewelry chain links) in gold foil on dusty blue paper for the back.

Christine Lawrence is a family-owned business that creates custom luxury upholstery, drapery, and furniture, who came to Ceci New York for a refreshed logo to modernize and upgrade their company's look. They loved the idea of an abstract logo mark which allowed us to play with all of the different elements that go into upholstery and interiors. We landed on a refined mark that was inspired by fabric swatches layered on top of each other, and paired it with a typographic treatment that included a stitch-like element to make it unique.

Initial design concept sketches.

Business card design featuring fuchsia and white foil stamping on navy leather. 

Branding for Tracy Kurc Interiors & Styling – Tracy came to Ceci New York looking for a sophisticated brand refresh. She wanted us to create a brand mark using her initials, but in an abstract and upscale way.

Charcoal letterpress and rose gold foil stamped business cards for Tracy Kurc Interiors & Styling – featuring Tracy's custom branded pattern in rose gold foil stamping on the back of ultra thick ivory white paper stock.

KA Mariage is an international event planning company, specializing in weddings and corporate events. After establishing her company in the Quebec, Montreal market to great success, the client came to Ceci New York looking to refine her current brand into feeling more corporate and luxe, as well as help position her company to be open to the US market as well. Rose gold was selected as the main brand color, to give the logo a feminine edge, and it was paired with a light gray color for a soft, neutral look.

Initial concept design sketches.

Business cards for KA Mariage – featuring a light, warm gray paper with a soft touch coating, these business cards were foil stamped in rose gold on both sides, showcasing the brand pattern on the back of the cards and featuring a rose gold foil tinted edge for an extra luxe touch.

Have a Seat is an established Event & Floral Design company with a longstanding, successful event rental business based in Canada, who came to Ceci New York looking for a brand refresh! Their company had been using the same logo for many years, and had tried evolving it on their own in order to give themselves a brand update. However, they felt the look of their branding was starting to feel a bit disjointed and inconsistent. Ceci New York first focused on the primary goals of their business, in order to successfully position them within their market and spearhead their logo design in the right direction. Ultimately, the event rentals side of the business emerged as the clear focal point, so Ceci New York focused on developing a brand mark that captured this side of their business in a sophisticated way. By playing with the various shapes of the rental chairs the company was known for, a new mark was created that is meant to be evocative of those shapes in an abstract, luxe way. The cross of the "H" in the center of the mark is also evocative of the seat of a chair, playing off of the double meaning in their name, as well as the shapes in the mark itself.

Initial design concept sketches

Business cards - featuring gold foil stamping on a luxe, white paper front and cobblestone gray paper back.  

Branded marble coasters with the Have a Seat logo mark.

Kate Neal Photography came to Ceci New York for a rebranding and wanting to reach higher end clients in the Philadelphia and NYC markets. A husband and wife team, Kate Neal Photography prides themselves on being two "first shooters" for events, so you're hiring two experts who are able to capture the special moments of your event. It was important for the new logo to speak to a luxury market but also be approachable and friendly, and maintain their playful side. We paired two stylized and feminine capital letters with a classic typeface with an angular edge to it to maintain this balance and create the perfect logo.

Logo concept sketches

Album cover

Business cards designs - gold foil on a matte black stock, finished with a gold foil gilded edge

Branded packaging design

We applied the same typographic treatment to a logo for their podcast, The Giving Party, a podcast that interviews industry professionals on their work, how their business came to be, and how they use their positions to give back to their communities.

Personal Touch Experience came to Ceci New York looking for a logo refresh, as they felt their existing logo didn’t represent them what the company had evolved into. The company has two branches of business – events and catering – and looked to Ceci New York to help them differentiate between the two offerings. Color was a large part of this branding process, as certain colors can evoke strong feelings when it comes to food especially – Ceci New York's goal was to evolve their current brand's color palette of pink and purple into something fresher and brighter! Marigold yellow emerged early on as a favorite, as it evokes a sense of positivity and works nicely with food photography.

Initial design concept sketches.

Business cards – featuring Personal Touch's custom branded pattern and flat printed on luxe, white paper.

Food wrap tissue paper featuring Personal Touch Experience's branded pattern.

Custom drink and food container sticker labels featuring the Personal Touch Experience logo mark.

Ceci New York was commissioned to design a logo for Orali Perfume, a luxury organic perfume brand. With the goal of capturing the spirit of Orali, which means "the light from within," the hand drawn letters wove and intertwined with an open flow and elegance that started in the delicate swirling "O." The bold letters of Orali were paired with a custom drawn script for "perfume," so the lettering is entirely one-of-a-kind, much like the perfume itself.

Initial concept design sketches.

Primary packaging design for Orali perfume bottle and box packaging design, featuring custom illustration work by Ceci New York. Inspired by the Barbier style of drawings, we created custom scenes of Orali girls in moments of leisure.

Primary perfume bottle packaging – each bottle featured a branded, gold foil stamped and die cut label. Tied around the neck of each bottle was a custom-sourced gold thread and letterpress tag on thick and luxe ecru paper, featuring the Flower of Life, an important icon for the Orali brand.

Ceci New York created the brand for Room at the Beach – a boutique hotel located in The Hamptons with a sophisticated, bohemian vibe! The hotel's unique location near both the beach and in the woods was the inspiration for the brand's visual identity, as the client wanted to find a way to reflect the location through the brand design. Ceci New York was commissioned to develop the brand identity, along with the hotel's marketing collateral and branded items placed within the guest rooms, including hotel keys, door hangers, cups and coasters, postcards, notepads, matchbooks and signage. 

Initial logo design concept sketches.

Hotel welcome signage featuring the new Room at the Beach logo and branded pattern.

Room at the Beach hotel room key cards – each card featured a different branded pattern on the front with a coral or blue watercolor wash backing.

Branded notepad and custom matchbooks were designed for guests and placed within each hotel suite. The matchbooks featured a unique triangular shape and were printed on a speciality white woodgrain paper stock.

Branded postcards for Room at the Beach – the three branded patterns that Ceci New York created for the hotel's brand identity were used on these postcard backs for a touch of playfulness and personality!

Custom, die cut door hangers created for Room at the Beach, featuring the coral and blue watercolor washes that have been used throughout the hotel's brand identity – one side plays off of the beach umbrella illustration from the brand's logo, and the other side plays off of the redwood tree illustration. 

Branded hexagonal coasters and paper cups featuring the brand's three unique pattern designs.

Branding for Me & Moe – a new, high-end children's clothing e-commerce business based in Qatar. The client came to Ceci New York with a specific vision in mind for their logo – they wanted to create two bear "characters" to represent the brand. In the design process, we explored the specific visuals for the bears themselves and what they should wear, along with how they should interact! The end result is an adorably sophisticated logo with artistic flair.

Initial sketches for the bear characters featured in the logo mark.

Business cards and custom receipt design for Me & Moe.

Custom clothing tag for Me & Moe.

Custom tissue paper featuring the watercolor bears from the Me & Moe logo mark.

Custom branded graphics for Instagram.