The anticipation of the amfAR Gala Cannes is always a highlight on the social calendar. This year, as the amfAR Gala Cannes celebrates its 30th edition, Ceci New York has designed an invitation that not only beckons attendees to a night of splendor but also pays homage to the timeless allure of old Hollywood. As we honor three decades of the amfAR Gala, this invitation also serves as a testament to the incredible work done over the years of fundraising in support of the breakthrough research that is our only path to a cure for AIDS. Read more about the event here.
SOCIAL HIGHLIGHTS
INSPIRATION
Our design philosophy for the 30th amfAR Gala invitation was inspired by the golden era of cinema, a time when the red carpet was synonymous with glamour, sophistication, and the magic of the silver screen.
COUTURE DESIGN
The invitation is not just a piece of paper but an experience, beginning from the moment it is received. Presented in a luxurious ruby velvet box, it immediately evokes the opulence of the red carpet. This tactile element sets the tone for what promises to be an unforgettable evening.
Upon opening the box, recipients are greeted with a sleek, modern invitation designed to mirror the aesthetics of vintage cinema tickets. The rich hues of red and gold, coupled with classic typography, bring the old Hollywood charm to life while maintaining a contemporary edge. Each detail, from the shimmer of the foil to the precision of the embossing, is meticulously crafted to reflect the elegance and importance of the event.
Invitation: @cecinewyork
Creative Design and Event Production: @eventrepublicstudio
To learn more about @amfar, please visit amfAR.org
