This Tuesday, the vibrant city of Philadelphia welcomed a gathering of event professionals for the WIPA Philadelphia (Wedding Industry Professionals Association). The highlight of the day was an inspiring session led by Ceci Johnson, founder of Ceci New York, renowned for her couture invitation design and branding. Ceci shared invaluable insights on how branding and creativity can propel success in the luxury event industry.
A DEEP DIVE INTO BRANDING AND CREATIVITY
Ceci Johnson’s talk at WIPA Philadelphia delved into the powerful relationship between creativity and profitability. She emphasized that a strong brand identity, coupled with creative excellence, not only elevates a business but also attracts high-end clientele and drives significant revenue.
Throughout her presentation, Ceci showcased how Ceci New York’s distinctive approach to couture design presentation has been instrumental in the firm’s success. She discussed how a clear, strong brand message paired with innovative designs can distinguish a company in a competitive market. Ceci’s insights served as a potent reminder of the crucial role that both creativity and strategic branding play in achieving business growth and long-term success.
SHOWCASING COLLABORATION AND ELEGANCE
The WIPA Philly team beautifully adorned the event with Ceci New York’s signature Peony Maha print, creating a stunning backdrop that enhanced the conference’s elegance. The event also featured a showcase of various collaborations, including the luxurious #CecixNuage tablecloths that added an air of sophistication to the setup, and the refined #CecixLaduree macarons, which delighted guests with their elegance and taste. Additionally, attendees were treated to #CecixMyDrap napkins, which further elevated the event’s ambiance.
These collaborations not only highlighted Ceci New York’s design excellence but also provided guests with a tangible experience of the brand's luxury. Attendees were gifted exquisite #CecixLaduree macaron boxes and Ceci New York-branded notebooks, allowing them to take home a piece of the elegance and creativity that Ceci New York embodies.
GUEST TESTIMONIALS: A DAY TO REMEMBER
"The best of the best right here!! Thank you to Ceci for an amazing day!! 😍"
- @wipaphiladelphia
"You were incredible @cecijohnson! I heard from many that were the best WIPA speaker we’ve had. 🤍"- @fultonevents
"It was such a privilege to have you and to hear you speak! Let’s continue elevating the industry together 🙌"- @alexschon
"Such incredible wisdom, truly inspirational to charge what we are worth as creatives and invest in ourselves and our brand. Thank you for sharing your knowledge, it was wonderful meeting you!"- @haleyrichterphoto
"When I heard you were the speaker, I had to attend!! Your passion and encouragement to elevate the standards in the branding experience was a crucial influence in my mindset and vision early in my career. Your presentation fueled that flame even more with key insights within business that we often neglect or overlook as creatives! Forever inspired by your positivity and the life changing energy you pour into others! Thank you!! ❤️"- @bayellefilms
"It was wonderful to learn from you! The impactful analogies you provided (other industries and transactions/expectations) made your mission so clear. We can all use that style of language to talk to potential clients."- @twiggardens
"Such a special day ! Thank you @cecijohnson we loved having you ❤️"- @aimeebeambrides
"Oh my gosh, Ceci!! So great to meet you yesterday, thank you for coming down to our WIPA event to speak last night. We all appreciate your wisdom & radiance ❤️ Loved learning about charging for “free things” from you!"- @anna.panutsa
"You are such an inspiration for setting the tone with clients from day one in a positive, uplifting, and kind way while still making sure you are running a profitable business! A great talk and lots of inspiring nuggets shared. 🙌"- @patfureyphoto
"Everything happens at the right time. We just recently posted our brand refresh last week and after hearing you speak you made me so excited for what’s in store for our team and the future ahead 🙌🏼 thank you for your encouraging words and letting us know change is GOOD."- @designsbydaisyevents
"Such a lovely afternoon (both days!! 😘) hope to see you back in Philly soon!"- @lisatareila
Thank you to all the guests who attended and contributed to the inspiring atmosphere. Your presence made the day truly unforgettable, and we are honored to have shared our vision with such a talented and passionate group of professionals.
WORK WITH CECI NEW YORK
We believe that 50% of our job is outstanding design, and the other 50% is strategy and execution. Regarded as a branding expert, Ceci consults and mentors select entrepreneurs from around the world who are just starting or looking to escape a rut. She gives clarity, a focused direction, and most importantly, the tools to gain control and help take your business to the next level. Book your consultation here.
Ceci Johnson travels the globe speaking to fellow designers, women in business, wedding industry professionals, and other entrepreneurial groups. She presents on many topics ranging from her inspirational creative journey, to how to run a profitable, sustainable business while maintaining a work/life balance and successfully branding your company.
Interested in having Ceci Johnson speak at your event? Submit a request here.
CREATIVE PARTNERS:
@wipaphiladelphia
@cecinewyork
@cecijohnson
@fitlerclub
@fitlerclubevents
@twiggardens
@eventionsproductions
@kendallmarie.co
@bardotbridalhair
@eastcoastentertainment
@graceandardor
@staggerfilms
@nuagedesignsinc
@visionfurniturephl
@smthingvintage
@mydrap_northamerica
@ladureeus
